Ascend Platform

A woman working for a financial institution

We help thousands of financial institutions redefine how lending is done

Imagine you work for a large national bank. You have 300 million individuals in your database, each with two decades of financial history and thousands of attributes. What can you do with this wealth of data?

You could plan targeted marketing campaigns, evaluate credit risk, or assess market insights. The potential is vast.

But unlocking it isn’t simple. You could follow the conventional route: buy data and software from multiple vendors, integrate them, build a model from scratch, and spend countless hours testing. It's time-consuming and resource-draining. Plus, with scams growing more sophisticated, the risk of falling victim to fraud looms large.

This is where Experian steps in. 

We offer more than just data. We provide an integrated solution through our platform, Ascend, combining data, analytics, and tools like credit and fraud prevention in one place.

For smaller companies, Ascend is a one-stop shop with the necessary tools and 24/7 support. For larger organisations, it accelerates the creation and updating of models, helping them respond swiftly to market changes.

Since 2019, Ascend has empowered thousands of organisations globally, helping them unlock the full potential of their data in a secure, scalable environment, driving better decision-making and growth.

Serasa Experian

A young professional in Brazil

We help millions of Brazilians fight fraud

Fraud is a global problem, and Brazil is no exception. Millions of Brazilians fall victim each year, with nearly 40% targeted and over half suffering financial loss. Fraudsters continuously exploit weaknesses, finding new ways to bypass security measures. Financial institutions are frequently targeted in this ongoing battle.

This is where Experian steps in. We help organisations fight fraud throughout the customer journey.

At onboarding, we verify identities, accurately identifying nearly 92% of users from our database. By combining data with technologies like facial recognition, we proactively detect threats. We even analyse devices to determine if users are fake, ensuring a smooth and secure experience.

As users proceed, we continue monitoring behaviour, authenticating documents during transactions. With deep knowledge of over 10,000 regulations in Brazil, we verify information in real time.

We are the only player in Brazil providing seamless user experiences across the digital journey, thanks to our vast database and advanced technology. Our tailored solutions address each client’s needs, considering their business model, risk, and regulations.

Experian empowers businesses in Brazil to combat fraud with a customisable toolkit, offering unmatched support in the fight against fraud.

Experian Health

A female healthcare worker

We help healthcare providers manage costs in a simpler way

The US healthcare market is complex, with numerous insurance plans covering about 90% of the population. For healthcare providers, patient care is the priority, but accurate patient information is crucial for securing reimbursement from insurers.

For over a decade, Experian has helped healthcare providers verify demographic and insurance information using robust data and connections with thousands of insurers across the USA. However, the verification process was labor-intensive and inefficient, contributing to over $200bn in lost revenue annually. When billing errors occur, patients often bear the financial burden, making accurate billing essential for reducing stress and improving the experience for both patients and providers.

In 2023, Experian acquired WaveHDC, a healthcare data automation company. By incorporating AI and machine learning, we simplified the patient registration process, enabling intake staff to achieve results once reserved for experienced personnel. This technology reduces training time, workload, and back-end rework, making new employees just as effective as veterans.

Now, healthcare providers can search for patients' personal and insurance information with a single inquiry. Experian automates the transactions in real time, minimizing human intervention and ensuring accuracy. One click – all the answers.

This innovation is reshaping healthcare by improving patient experiences, streamlining payments, and reducing labor needs. For patients, it means fewer billing errors and less stress from unexpected costs.

Experian Automotive

A male employee in a car showroom answers the phone

We help the US Automotive industry manage the transition to electric vehicles

Global warming is an urgent challenge. In the USA alone, the transportation sector is the largest contributor of green house gas emissions contributing 28% of total emissions, of which 80% is attributable to vehicles. The transition to electric vehicles (EVs) offers a promising solution to reduce these emissions.

Experian Automotive has aligned its capabilities to support the EV transition across the entire value chain. For buyers and sellers, the Experian AutoCheck report provides crucial transparency on used EVs, including battery details, recalls, and health statistics, helping to evaluate vehicle safety and value.

Further up the value chain, dealers and Original Equipment Manufacturers (OEMs) need to identify and target potential EV buyers. Experian's Marketing Engine creates EV-specific audience segments, enabling precise targeting based on consumer interest in specific makes, models, and battery types.

At the top of the chain, OEMs must make critical decisions on production, location, and inventory. Experian’s Velocity platform provides insights into vehicle registration trends, offering data on market share by brand and model at various geographic levels, helping marketers optimise their EV campaigns for maximum impact.