Our ambition for Business-to-business (B2B)
Our ambition for our B2B business is to be the market leader for trusted insights and decision intelligence across our clients' customer lifecycle. We have successfully shifted our business to address new needs for data, fraud prevention, analytics and decisioning and we plan to extend further across our clients' customer management lifecycle, as well as deeper into new industries.
Our heritage lies in helping our clients to acquire new customers to explore and learn, to open and set up accounts and to help their customers to apply for services.
We will go deeper into this prospecting and originations segment. We also see more options to extend into adjacent spaces to help clients manage customer accounts, resolve issues their customers may have, to foster loyalty and engagement or to close accounts.
When financial service clients issue credit, they need to undertake a series of complex tasks to manage the risks and assess the future profitability of a loan agreement. They build models which include several features and attributes to drive their decision-making and they will use our data to inform this process. They will also need to monitor the performance of loans and ensure adherence to internal governance and regulatory requirements. Increasingly our clients want this to be conducted as a seamless, integrated experience, so that they do not have to contend with many disparate solutions provided by many different vendors and the associated cost, risk and hassle.
We have developed the Ascend Platform to overcome these challenges. We have created the missing link that seamlessly integrates analytics – where our clients build their models – into a production environment – where clients deploy their models, whether this is for credit risk, decisioning or fraud prevention models. With this new integrated platform, we intend to grow the number of clients who consume data from Experian and who contract for multiple products. Our ambition is to grow our relationships with existing clients and, because our Ascend Platform is unique, we expect to secure new clients as well.