London, 15 October, 2024: Experian UK&I today announces a new partnership with lead behavioural biometrics and device intelligence-based fraud prevention
As online attacks and scams become increasingly sophisticated with the use of GenAI deep fakes, mobile emulators, advanced bots, and VPNs, it's critical for businesses to identify genuine customers to prevent fraud losses and meet evolving compliance requirements, including Know Your Customer (KYC) and anti-money laundering (AML).
Sardine is able to identify suspicious activity throughout the customer journey - from account opening to account funding and customer login, to payment transactions and ongoing account monitoring – using technology that integrates both device intelligence and behavioural biometrics into one platform, enabling users to analyse every customer interaction.
Now available on Experian UK&I's fraud and identity platform, the comprehensive and multi-layered solution offers the following benefits:
● A unified view of fraud risk across the customer journey
● Access to Sardine’s growing consortia of over billion devices
● Stop social engineering attempts in real-time while scams are in progress
● Reduce the level of false positives to approve more genuine customers
David Bates, Managing Director Credit and Verification Services, Experian UK&I, said: “Behavioural biometric technology is fundamental to fraud prevention. By deploying it throughout the customer journey, businesses can act with confidence that their fraud prevention systems are well-placed to deal with increasingly sophisticated fraud attacks.
“As part of our continued investment strategy into behavioural and device intelligence capabilities, Sardine provides cutting-edge technology in this space, and we look forward to working with them to help our U.K. customers in the fight against fraud.”
Soups Ranjan, CEO and Co-Founder of Sardine, said: "The rise of authorised push payment fraud, social scams, and money mules have driven the need for greater innovation in fraud and compliance defences. By combining the scale and trust of a brand like Experian, the innovation of its platform, and Sardine’s advanced fraud detection capabilities, this collaboration will be a crucial step in reducing scam volume and consumer harm."
ENDS
Media contact:
Robert Goodman, PR Manager, Corporate & Business, UK&I, Experian
Tel: +44 7989 398 498 / Email: Robert.Goodman@Experian.com
About Experian
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them to save time and money.
We operate across a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many more industry segments.
We invest in talented people and new advanced technologies to unlock the power of data and innovate. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com
About Sardine
Sardine’s fraud prevention and compliance platform is trusted by top fintechs, marketplaces, and ecommerce companies. We apply device intelligence, behaviour biometrics, and machine learning to protect every step of the customer journey – from onboarding to payments and logins. Sardine enables hundreds of organisations worldwide to rapidly detect and stop identity fraud, payment fraud, account takeovers, social engineering scams, fraud rings, money laundering and advanced bot attacks. Backed by Andreessen Horowitz, Visa, Experian, FIS, and Google Ventures, Sardine is a proven leader in the fight against financial crime. Learn more at sardine.ai.