Register to vote? 18-year-olds twice as likely to join social media sites

‘Coming of age’ voter numbers surge by 27% in a year - but Facebook, Snapchat, Instagram and WhatsApp all boast double the amount of young members

UK, 26 January 2017: Eighteen-year-olds are much more likely to send a tweet or share a selfie than to vote in an election or referendum, according to Experian.

The number of people on the electoral roll who turn 18 in 2017 has increased by 84,000 on 2016’s figures to reach 392,000, according to the local authority annual canvass.

Yet more than a million people of this age have an account on Facebook and YouTube, while Snapchat, Twitter, Instagram and WhatsApp all boast double the amount of users compared to the electoral roll.

Experian’s James Jones said: “Young people who haven’t registered to vote forfeit their say on who sits on their local council and in parliament. However, they may not realise the electoral roll is also used to check their identity online, so applying for a new passport or credit card could be made harder than it needs to be. Registering to vote is seen as a sign of stability by lenders, so it can help you to access cheaper rates on loans and other financial services. It’s an easy way of strengthening your credit history.”

Overall, there are 46.8 million registered voters in the UK, an increase of 2.55% on the previous year. Four in five (81%) of local authorities reported an increase in registered voters compared to last year.

Table 1: 18-year-olds on the electoral roll and popular social media platforms

Social media figures provided by GlobalWebIndex

Platform

UK 18-year-olds

registered

Electoral Roll

391,978

Facebook

1,020,000

YouTube

1,010,000

Snapchat

930,000

Twitter

880,000

Instagram

870,000

WhatsApp

770,000

 

ENDS

 

Contacts:

Ade O’Connor

PR Manager, Business
0115 99 22 645 / 07583 085 796
ade.o’connor@experian.com

About Experian

Experian® is the world’s leading global information services company. During life’s big moments – from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers – we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organisations to prevent identity fraud and crime.

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