The Movember Foundation launches its first mobile messaging program powered by The Experian Marketing Suite to help raise vital funds and awareness for men’s health
New York, N.Y., Oct. 29, 2015 — The Movember Foundation, the global charity raising funds and awareness for men’s health, is expanding its participant communications program in partnership with Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology. The new program will give participants the option to receive reminders and updates from The Movember Foundation directly from their mobile device. Powered by the Experian Marketing Suite, The Foundation will be able to reward, encourage and inform participants with more immediacy and relevance across channels, including email and mobile.
“Mobile messaging is a natural extension of our mission to start more conversations around men’s health and inspire people to get active,” said Mark Hedstrom, U.S. Country Director of the Movember Foundation. "In partnership with Experian, we’re mobilizing men’s health awareness and giving participants a more personal and immediate way to understand how their contributions are helping us to tackle some of the biggest health issues faced by men.”
Since 2003, The Movember Foundation has raised more than $650 million and funded more than 1,000 world-class programs in 21 countries. Every Movember, the hairiest month of the year, The Foundation challenges men to grow a moustache and women to support a moustache or to increase their activity and commit to MOVE, the foundation’s 30-day fitness challenge, all to help raise funds and awareness for men’s health.
Men and women who choose to participate in Movember and then subscribe to the mobile messaging program can stay connected to the men’s health movement through special rewards, event information and innovative fundraising ideas delivered straight to their mobile device.
“Mobile messaging done right isn’t just promotional. It’s an opportunity to drive meaningful, two-way communications between a brand and its audience, particularly for brands that can add value in a specific location or moment, such as Movember,” said Matt Seeley, group president, Experian Marketing Services. “Movember participants are more than customers; they are brand ambassadors for the men’s health movement and want to receive information and ideas when they need it most. We’re thrilled to contribute our expertise to help The Movember Foundation take those communications to the next level to make Movember a more personal and rewarding experience for those involved.”
The announcement of The Foundation’s new mobile messaging program comes just days before the kickoff of the annual Movember campaign.
The Movember Foundation has long been recognized for their fun and innovative approach to fundraising. In his keynote presentation at Experian Marketing Services’ 2013 Client Summit, Adam Garone, the CEO and co-founder of The Movember Foundation, shared that in his experience, an innovative approach starts with knowing your customers and inspiring them to become your ambassadors. Watch Adam’s full 2013 presentation by visiting Experian’s Marketing Forward blog.
To sign up for the Movember campaign or for more information about mobile messaging, go to Movember.com to Grow, Give or MOVE.
About the Movember Foundation
The Movember Foundation is a global charity raising funds and awareness for men’s health. These funds deliver breakthrough research and support services to allow men to live longer, healthier, happier lives. Since 2003, millions have joined the men’s health movement, raising more than $650 million and funding 1,000 programs through impact investments, focusing on prostate cancer, testicular cancer, poor mental health and physical inactivity.
The Foundation runs awareness and fundraising activities year-round, with the annual Movember campaign in November being globally recognized for its fun and innovative approach to raising money and getting men to take action for their health. During Movember, we challenge men to grow a moustache or to make a commitment to get active and MOVE, both of which are about real action for health and are done to spark conversation and raise vital funds and awareness.
The Foundation’s vision is to have an everlasting impact on men’s health.
The Movember Foundation is fully accredited by the Better Business Bureau, and for the past three years, has been named a Top 100 best NGO by The Global Journal. For more information please visit Movember.com. The Movember Foundation is a registered 501(c)(3) charity.
About Experian Marketing Services
Experian Marketing Services is a leader in data-driven marketing and cloud-based marketing technology. Experian® is the only company in the world to offer a comprehensive Marketing Suite that unites customer insights, analytics, data quality and cross-channel marketing technology into a single platform. Backed by the industry’s highest-rated client services team and the world’s largest consumer database, we provide more than 10,000 brands in more than 30 countries with unique competitive advantages through marketing services and technology. Our extended legacy in data security, management and consumer privacy has earned the trust of organizations and consumers from around the world for more than three decades. For more information, please visit http://www.experian.com/marketing-services.
About Experian
We are the leading global information services company, providing data and analytical tools to our clients around the world. We help businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making.
We also help people to check their credit report and credit score, and protect against identity theft. In 2015, we were named by Forbes magazine as one of the “World’s Most Innovative Companies.”
We employ approximately 17,000 people in 38 countries and our corporate headquarters are in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
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Contacts:
Suzanne Blackburn
Experian Marketing Services
1 212 863 4648
suzanne.blackburn@experian.com
Abbie Rumery
The Movember Foundation
1 310 450 3331
Experian and the Experian marks used herein are trademarks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.
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