Experian Marketing Services executive named Woman of the Year at 2014 Stevie® Awards for Women in Business
Ashley Johnston of Experian Marketing Services honored with two awards at event celebrating the world’s top female entrepreneurs, executives and employees
New York, N.Y., Nov. 20, 2014 — Experian Marketing Services’ senior vice president of global marketing, Ashley Johnston, was named the winner of a Gold Stevie® Award for Woman of the Year in Advertising, Marketing and Public Relations at the 11th annual Stevie Awards for Women in Business on Friday, Nov. 14, in New York City. Johnston was also recognized with a Silver Stevie Award for Female Executive of the Year for Business Services Companies with more than 2,500 employees.
The Stevie Awards for Women in Business are the world’s top honors for female entrepreneurs, executives, employees and the organizations they run. All individuals and organizations worldwide are eligible to submit nominations – public and private, for-profit and non-profit, large and small. The 2014 awards received entries from 22 nations and territories. More than 1,200 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in more than 90 categories, including Entrepreneur of the Year, Executive of the Year, Company of the Year, Mentor of the Year, Women Helping Women, and Communications Campaign of the Year, among others.
“This is a well-deserved honor for Ashley and a testament to her ability to inspire and empower our organization to have a positive impact each and every day,” said Matt Seeley, president, North America, Experian Marketing Services. “Throughout the 12 years she’s been with Experian, Ashley’s initiatives have accelerated Experian Marketing Services’ go-to-market strategy globally and evangelized our employees around our brand while also placing our clients directly in the center of our business and growth.”
Over the past year, Johnston successfully led a global initiative to bring Experian Marketing Services’ portfolio, go-to-market strategy, culture and client base under a single, consistent global brand, for the first time. As a key part of this initiative Johnston introduced progressive and differentiated programs focused on driving lead generation, client engagement, awareness and sales-enablement support. Most notably, Johnston led the recent launch of the Experian Marketing Suite, a comprehensive, end-to-end marketing solution that enables brands to create and deliver authentic customer experiences every time, in any channel and via any device. The Marketing Suite showcases the power of Experian Marketing Services’ portfolio, which previously had been siloed into four business units, dozens of products, distinct client sets and cultures.
Expressing her gratitude, Johnston added, “It’s an honor to be recognized alongside such an impressive roster of accomplished and exceptional women from countries around the world. This award is evidence of the success story of the Experian Marketing Services business and the talent of my team that continues to inspire me each and every day.”
Experian Marketing Services was recognized with four Stevie Awards during the 2014 American Business Awards, all for work that Johnston and her team spearheaded, including the Client Summit, The 2014 Digital Marketer: Benchmark and Trend Report, a global internal communications campaign and the cross-channel marketing platform.
Nicknamed the Stevies for the Greek word for “crowned,” the awards were presented to winners Friday night during a dinner event attended by more than 400 people at the Marriott Marquis Hotel in New York City. The presentations were broadcast live across the U.S.A., and simulcast around the world, by Biz Talk Radio, and will be featured in a television special on Biz TV in January. Stevie Award winners were selected by more than 160 executives worldwide who participated in the judging process this year.
Contact:
Suzanne Blackburn
Experian Marketing Services
1 212 863 4648
suzanne.blackburn@experian.com
About The Stevie Awards
Stevie Awards are conferred in six programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.
About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing. We help organizations from around the world intelligently interact with today’s dynamic, empowered and hyperconnected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits. For more information, please visit http://ex.pn/1fSccNf.
About Experian
Experian® is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2014, was US$4.8 billion. Experian employs approximately 16,000 people in 39 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil. For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are trademarks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.