Experian Marketing Services launches 2013 Marketing Forward Tour
Series of regional events help marketers better plan and execute brand experiences, strengthen customer loyalty and maximize profits in a multichannel environment
New York, N.Y., Jan. 21, 2013 — Experian Marketing Services, a leading provider of data, analytics and marketing technologies, will once again gather together marketers and industry experts for multiple thought leadership sessions during the second annual Experian Marketing Services Marketing Forward Tour.
The Marketing Forward Tour is a series of regional events designed to help savvy marketers learn how to better connect with today’s dynamic and hyper-connected consumers across all marketing channels. A diverse range of thought leadership sessions are designed to educate marketers about industry best practices, tools and technology platforms. Attendees will have the opportunity to interact with peers and leading industry experts through half-day events featuring data-driven sessions, peer-to-peer idea sharing and personalized roundtables.
“Connecting innovators in the marketing industry through this type of event provides marketers a hands-on platform in which they can learn more about new techniques and technologies, discuss and explore innovative ideas that will help improve campaign performance, and share best practices for connecting with customers in a multichannel environment,” said Ashley Johnston, senior vice president, Global Marketing, Experian Marketing Services. “Last year, we had tremendous participation in the Marketing Forward Tour and received very positive feedback from all attendees. We’re excited to provide this opportunity once again to our marketing partners.”
This year, the Marketing Forward Tour has planned stops in:
• New York City, Jan. 22
• Dallas, Jan. 24
• San Francisco, Feb. 12
During the three tour stops, Bill Tancer, general manager of Global Research for Experian Marketing Services and best-selling author of Click: What Millions of People are Doing Online and Why It Matters, will present groundbreaking consumer insights, holiday season results and predictions for 2013. Attendees also will interact with Experian Marketing Services subject matter experts at roundtables on a variety of topics, including cross-channel campaign execution, email and social media marketing, online display advertising and campaign measurement.
To learn more or to register for one of the tour stops, please visit 2013 Experian Marketing Services Marketing Forward Tour.
To learn more about Experian Marketing Services, please visit
http://www.experian.com/marketingservices
Contact:
Jennifer Marshall
Experian Marketing Services
Public Relations
1 224 698 8798
jennifer.marshall@experian.com
About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insight, targeting and interactive marketing. We help brands from around the world intelligently interact with today’s dynamic, empowered and hyper-connected consumers. By coordinating seamless interactions across all marketing channels, we enable marketers to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits. We call it Marketing Forward. For more information, please visit http://www.experian.com/marketingservices.
About Experian
Experian® is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.