Latest innovation provides complete picture of customers’ profitability and lifetime value
Rome, 14 June 2012 — Experian®, the global information services company, today launched a comprehensive suite of customer management services for telecommunications operators at its International Telecommunications Forum in Rome.
Experian’s latest innovation for the telecommunications sector brings together data, software and analytics from across the business to help operators successfully tackle the major challenges they face, from improving acquisition to reducing churn. It is available throughout Europe, the Middle East and Africa.
The new service enables operators to obtain a comprehensive view of each customer relationship to help accurately quantify each customer’s current contribution to profitability, potential lifetime value and likelihood to churn.
It also helps operators understand which customers to target with cross-sell and up-sell offers, what to offer and the most appropriate channel to use to communicate it, using Experian’s advanced optimisation technology. Furthermore, it provides the tools required for operators engage with prospects and customers across a range of digital channels.
Experian has worked with telecommunications providers since the early 1990s, when it started providing consumer information services and hosted application processing systems to the new generation of mobile operators. It has since grown its footprint significantly, and currently helps well over 100 international telecommunications operators to find, acquire and manage customer relationships.
Chris Clark, managing director, Experian EMEA, comments: “More and more operators are turning to us to help them understand their customers’ contribution to portfolio profitability, how that may change in the future and the levers they can pull to drive sustainable growth”
“Our latest innovation for the telecommunications market joins up all of our data, analytical and software capabilities to provide operators with greater insight to inform profitable customer interactions.”
ENDS
Contact:
James Taylor
Experian Public Relations
+44 (0)115 99 22650
james.taylor2@uk.experian.com
About Experian
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com