Experian Hitwise Reveals Popularity of Euro 2012 P2P Streaming in Hong Kong
Hong Kong, June 28, 2012 — Despite access to live telecasts of Euro 2012 via pay-TV services, soccer fanatics in Hong Kong turned to P2P streaming sites for live matches. According to latest analytics from Experian using its online competitive intelligence tool Experian® Hitwise®, nearly half of the top 20 search terms in Hong Kong containing “EURO 2012” were pegged with keywords pertaining to P2P streaming sites (see Figure 1).
Visit share for sites that offer live streaming or streaming software in the week ending June 16 experienced a sharp spike, with www.wiziwig.tv and www.myp2p-eu.net registering more than 400 per cent increase in traffic (see Figure 2).
Experian Hitwise also found that the most popular soccer players among Hong Kong people are Portugal’s Cristiano Ronaldo and Spain’s Fernando Torres (see Figure 3).
Apart from reading about the players’ abilities and progress, soccer fans in Hong Kong were also keen on gossip related to their personal lives. For example, searches about Wayne Rooney’s new hairdo came up as the second most popular search following his name. In addition, famous wives, girlfriends and sons of footballers were one of the top search variations. “Cristiano Ronaldo girlfriend” was the second most popular search variation besides his own name.
Top search variations used by fans in Hong Kong include Euro 2012 schedule, Euro 2012 results, Euro 2012 live, Euro 2012 live stream, Euro 2012 live online (see Figure 1). Variations for the term “Euro 2012” on all search engines in Hong Kong saw a ten-fold increase within four weeks, from May 26 to June 23 (see Figure 4).
Figure 1: Top search terms containing EURO 2012 (12 rolling weeks ending 23 June 2012)
Figure 2: Share of visits of P2P streaming sites over 12 rolling weeks ending 23 June
Figure 3: Top searched soccer players in Hong Kong over 12 rolling weeks ending 23 June
Figure 4: Top search variations in Hong Kong over 12 rolling weeks ending 23 June
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About Experian Hitwise
Experian Hitwise is the leading online competitive intelligence service. Only Experian Hitwise provides its 1,500 clients around the world with daily insights on how their customers interact with a broad range of competitive Web sites and how their competitors use different tactics to attract online customers.
Since 1997, Experian Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with Internet service providers around the world, Experian Hitwise uses its patented methodology to anonymously capture the online usage, search and conversion behaviour of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy-to-use, Web-based service designed to help marketers better plan, implement and report on a range of online marketing programs.
Experian Hitwise operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at http://www.hitwise.com/hk .
For up-to-date analysis of online trends, visit the Hitwise Intelligence – Analyst Weblogs at http://weblogs.hitwise.com
About Experian Marketing Services
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About Experian
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision-making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc. is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
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Contacts:
Goretti Lee
Experian Public Relations
+852 2839 5367
goretti.lee@hk.experian.com