England’s Dreaming: internet searches for ‘England’ up 67% following win against Ukraine
Flight searches to Poland and Ukraine increase by 51%
51% uplift in searches for Sharp TV’s
London, 20 June 2012 – Faith in the England football team is growing following last night’s win against Ukraine, which saw the team secure their place in the quarter finals against Italy. According to the latest analysis from Experian, using its online competitive intelligence tool, Experian Hitwise , UK internet searches for the word ‘England’ have seen a 67 per cent increase overnight, with searches for results, highlights and kick off times also seeing a steady increase in the last week.
Support for the England team on the ground is also set for a boost as supporters look into joining the team for the final stages of the tournament. Flight searches for Poland and Ukraine are up by 51 per cent, with Ryanair in particular benefiting from increased flight searches to Poland in the last two days.
Fans choosing to stay at home to watch the games have been looking to upgrade their TV’s, with tournament sponsor Sharp seeing a boost in TV searches of 57 per cent. Yesterday also saw the biggest spike this month in visits to online alcohol vendors, with visits set to continue to rise ahead of the weekend and the quarter final matches.
James Murray, Digital Insight Manager for Experian Marketing Services, commented: “You can judge the mood of the footballing nation just by looking online for signs of optimism. It’s clear from our analysis that the win against Ukraine has seen a flurry of feel-good activity online, with fans’ optimism reflected in the searches they’re making – from tickets to Poland, to offers on new flatscreen TVs. If England do well, we’re predicting a huge surge in online activity that could only be upstaged by Team GB’s performance at London 2012. Smart digital marketers will know precisely how to tap into the mood of the nation with the right offer at the right time.”
For up to date online analysis for the Euros and London 2012, please contact Alexandra Banks 07966 102823 or Stephanie Dobson 07966 847821.
ENDS
Alexandra Banks
Digital PR Manager, Experian Marketing Services
+44 (0) 7966102823
alexandra.banks@uk.experian.com
About Experian Marketing Services
Experian Marketing Services delivers best-in-breed customer data and insight, digital-marketing technologies and data management services into multiple regions around the globe. By helping marketers more effectively target and engage their best customers with meaningful communications across both traditional and digital media, Experian Marketing Services enables organisations to encourage brand advocacy while creating measurable return on marketing investment.
For more information, visit http://www.experian.co.uk/business-services/marketing-services.html
About Experian
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
For more information, visit
http://www.experianplc.com
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