Experian Hitwise reports Bing-powered share of searches at 29 percent in August 2011
Google share of searches at 65 percent in August 2011
New York, N.Y., September 8, 2011 — Experian® Hitwise®, a part of Experian Marketing Services, announced today that Google accounted for 65.09 percent of all U.S. searches conducted in the four weeks ending August 27, 2011. The combined Bing-powered search comprised 28.99 percent of searches for the month, with Yahoo! Search and Bing receiving 15.89 percent and 13.10 percent, respectively. The remaining 64 search engines in the Hitwise Search Engine Analysis report accounted for 5.92 percent of U.S. searches.
Percentage of U.S. searches among leading search engine providers | |||
Domain |
July 2011 |
August 2011 |
Month-over-month percentage change |
www.google.com |
66.05% |
65.09% |
-1% |
Bing-powered search |
28.05% |
28.99% |
3% |
search.yahoo.com |
15.07% |
15.89% |
5% |
bing.com* |
12.98% |
13.10% |
1% |
Note: Data is based on four-week rolling periods (ending July 30, 2011, and Aug. 27, 2011) from the Hitwise sample of 10 million U.S. Internet users. Figures are for Web searches only. Data does not include mobile search. | |||
*This includes executed searches on Bing.com but does not include searches on ClubBing.com | |||
Source: Experian Hitwise | |||
Percentage of U.S. clicks by number of keywords | |||
Subject |
July 2011 |
August 2011 |
Month-over-month percentage change |
One word |
25.22% |
26.26% |
0% |
Two words |
23.56% |
23.72% |
-2% |
Three words |
19.47% |
19.45% |
0% |
Four words |
13.44% |
13.18% |
1% |
Five words |
8.00% |
7.73% |
2% |
Six words |
4.40% |
4.17% |
3% |
Seven words |
2.42% |
2.28% |
3% |
Eight or more words |
3.50% |
3.22% |
3% |
Note: Data is based on four-week rolling periods (ending July 30, 2011, and August 27, 2011) from the Hitwise sample of 10 million U.S. Internet users. | |||
Source: Experian Hitwise | |||
Longer search queries increase 3 percent in August 2011
Longer search queries — those averaging five to eight words or more — increased 3 percent from July 2011 to August 2011. One-word searches comprised the majority of searches, amounting to 26.26 percent of all queries. Shorter search queries — one to four words — decreased 1 percent from July 2011 to August 2011.
Contact:
Matt Tatham
Experian Hitwise Public Relations
1 212 380 2939
matt.tatham@hitwise.com
About Experian Hitwise
Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 5 million Websites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.
Experian Hitwise (FTS:EXPN), http://www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada and Brazil. More information about Experian Hitwise is available at http://www.hitwise.com.
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