The acquisition is a further step in Experian’s strategy to expand its targeted digital marketing activities globally, and extends the geographic reach of Experian’s email marketing business into the key market of Brazil. Experian is the largest permission-based email marketer globally, providing services in all of the top 10 advertising markets in the world, including the US, the UK, Germany, France, China and now Brazil.
Founded in 1996, Virid is one of Brazil’s largest email service providers, offering email delivery, email based behavioural segmentation, real-time campaign reporting, mobile delivery and social media integration. The company has over 800 direct and 3,000 indirect clients including retailers, advertising agencies and news organisations.
For the year ending 31 December 2010, revenue for Virid was R$9m (c.US$5m). Gross assets as at 31 December 2010 were R$2m (c.US$1m). Virid was acquired from its founding shareholder and management and will form part of Experian’s Marketing Services activities in Latin America. The acquisition has been funded from Experian’s existing cash resources.
| Experian | ||
| Nadia Ridout-Jamieson | Director of Investor Relations | +44 (0)20 3042 4215 |
| James Russell | Public Relations Director | |
| Finsbury | ||
| Rollo Head | +44 (0)20 7251 3801 | |
| Don Hunter | ||
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
For more information, visit www.experianplc.com