New York, N.Y., April 20, 2010 — Experian Marketing Services, a global marketing leader and provider of email marketing and customer intelligence technologies, today announced the availability of extensive social media tools standard within its email application. Continuing a long history of innovation in direct-to-consumer marketing technologies and strategies, Experian Marketing Services’ email marketing technology, Experian® CheetahMail®, was the first to deliver integrated Share With Your Network (SWYN), Twitter and Facebook features to its clients.
Social networking has continued to be one of the most popular activities online, with the number of users nearly equal to those using online search,1 according to research by Experian® Hitwise®, Experian Marketing Services’ leading global online competitive intelligence service. Additionally, Experian CheetahMail’s recent benchmark data analysis illustrates that as email subscribers become increasingly aware of the ability to share with their networks, the click-through activity for social media–focused email campaigns continues to increase. To help clients capitalize on this growing trend and marketing opportunity, Experian CheetahMail offers clients access to an extensive social media toolkit that comes standard within its email application. The tools allow clients to create and deploy social media content that is fully coordinated with their email marketing programs, creating more opportunities for viral marketing and brand advocacy.
“Social media and email are two of the most effective customer loyalty tools available today,” said Angela Clayton, Manager, Digital Marketing, Starz Entertainment, LLC. “Both channels prove to be extremely cost-effective and efficient. By working with Experian Marketing Services and using Experian CheetahMail, we have been able to deepen customer engagement while also saving a great deal of time, money and resources.”
Experian CheetahMail’s integrated social media content tools allow clients’ email subscribers to quickly and easily share specific emails on their social media pages and Websites. It also supports the optimization of email creative on mobile and social marketing platforms. Clients can create and post social media content on their Facebook and Twitter pages with enhancements to include other social media sites in the coming months.
“Today’s businesses are continually looking for ways to deliver meaningful content to their customers while empowering them to become vocal brand champions and advocates,” said Matt Seeley, president of Platforms for Experian Marketing Services. “By leveraging tools that make sharing relevant email content on social networking sites easy, marketers are able to take better advantage of these important communication channels while rendering stronger ROI for their business.”
1Experian Marketing Services, The 2010 digital marketer: Benchmark and trend report, February 2010
Contact:
Erin Geoghegan
Experian Marketing Services
1 212 844 7558 Telephone
erin.geoghegan@experian.com Email
About Experian CheetahMail
Experian CheetahMail is the trusted service provider of email marketing and customer intelligence technologies for top enterprises worldwide. With the industry’s largest client services teams, feature-rich email technology and a broad range of data management options, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world’s most recognizable brands, Experian CheetahMail’s globally diverse client base includes 1800Flowers, Barclays, Borders Books, Discovery Communications, KLM, Neiman Marcus and Wyndham Hotels. Experian CheetahMail, a business unit of Experian (LSE:EXPN), was founded in 1998 and is headquartered in New York City, with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, Barcelona, Sydney, Auckland, Singapore, Hong Kong, Beijing and Melbourne. For more information, please visit http://www.cheetahmail.com or email info@cheetahmail.com.
About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.
About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2009, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners.