Experian Marketing Services helps marketers navigate the complexity of reaching consumers through emerging channels
Industry leaders Rick Erwin and Ben Isaacson discuss how to protect consumer privacy while marketing effectively at DMA2010
Schaumburg, Ill., Sept. 20, 2010 — Experian Marketing Services, a leading provider of data, analytics and marketing technologies to help organizations target and engage their customers more effectively, today announced that Rick Erwin, president of the Data Division, and Ben Isaacson, Privacy and Compliance leader for Experian Marketing Services, will be speaking at the Direct Marketing Association’s (DMA) DMA2010 Conference & Exhibition. DMA2010, the global return on investment marketing event, will take place Oct. 9–14 at the Moscone Convention Center in San Francisco, Calif.
On Tuesday, Oct. 12, at 2 p.m. Pacific time, Erwin and Isaacson will deliver Marketing Through Emerging Channels While Protecting Consumers, lending their industry-leading expertise to marketers looking to protect consumer privacy while better connecting with them via digital channels.
Recent media attention, pending legislation and Federal Trade Commission inquiries into consumer privacy mean that now more than ever, marketers must be privacy-centric with their use of new forms of data and targeted marketing efforts.
“The evolution of the digital space allows companies to better understand and connect with customers,” said Erwin. “Protecting consumer privacy through all channels — traditional and emerging — is paramount to maintaining strong relationships with them while enabling the industry to continue to self-regulate. Working with a data provider that is an industry-leader in responsible and transparent use of marketing information helps ensure consumer privacy remains at the forefront of activity.”
Cross-channel marketing experts will be available to answer attendee questions at the Experian Marketing Services booth on the exhibit floor during show hours in Space #420.
“DMA2010 will feature hundreds of educational sessions, roundtables, forums and case studies led by the best and brightest the marketing and media communities,” said Paul A. McDonnough, DMA vice president, conferences and events. “We’re proud to have Experian Marketing Services be part of such an important event.”
For conference information or to register, visit http://www.dma2010.org/.
For more information, visit experianmarketingservices.com.
Contact:
Jennifer Marshall
Experian Public Relations
1 224 698 8798
jennifer.marshall@experian.com
About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.
About Experian
Experian® is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.