Experian crowns The Victorious Secrets as the starring band in the new freecreditscore.com™ commercials
Votes from across America help Detroit group land the gig of a lifetime
Irvine, Calif., Aug. 10, 2010 — The summer-long, nationwide search for the freecreditscore.comTM band comes to an exciting end as The Victorious Secrets, a band from Detroit, is crowned the winner. The band emerged as America’s favorite in a competition that began with more than 100 hopefuls that performed in New York, Chicago and Los Angeles. Most impressively, The Victorious Secrets had the distinction of being the only finalist to enter the search through online submission.
Entrants from anywhere in the country had the opportunity to submit their videos for the chance to become the freecreditscore.com band. In the end, The Victorious Secrets prevailed over the competition with their originality, pop-rock style and tongue-in-cheek humor. As a result, this Midwestern crew takes home the ultimate prize. More than half a million unique visitors to freecreditscoreband.com from all over America viewed and voted to help select the winner.
Bass player Bryon Rossi, drummer Daniel Rossi, keyboard player Stephen Saputo, and guitarists Daniel Zott and Michael Mulliniks have been involved in the Detroit music scene for years. As their popularity soared and their loyal following swelled, the group caught the eye of local venues and played notable places, including The Fillmore Detroit and Comerica Park.
From hometown sweethearts to online winning sensation, The Victorious Secrets have the opportunity to become pop culture icons and star in the freecreditscore.com national ad campaign created by The Martin Agency. The new commercials are set to debut during the 2010 MTV Video Music Awards on Sept. 12, 2010.
As the freecreditscore.com band, they also will receive a $10,000 check, an exclusive Gibson Guitar prize package and Pearl drum kits together valued at $12,000, and a studio session with music industry veterans. They also will walk the red carpet at the 2010 MTV Video Music Awards and have the opportunity to perform on the 2010 VMA Tour.
“The level of talent and dedication that we saw from the finalists was truly impressive,” said Chris Moloney, senior vice president and chief marketing officer for the U.S. Consumer Direct business unit of Experian. “Each of the bands represented different music genres, backgrounds and regions in America. With the anticipation building since earlier this summer, we’re so excited to reach this day when America helped us choose the winner of the freecreditscore.com band search. The Victorious Secrets’ passion for music really shone through. We’re thrilled to have them on board and look forward to the next leg of the journey.”
In an effort to promote personal financial and credit literacy, freecreditscore.com provides consumers with access to their free credit score when they enroll in Triple Advantage® credit monitoring. The company also offers a credit score tracker, access to a fraud resolution agent if needed and other valuable tools that are included as part of a monthly membership.
Contact:
Jennifer Banovetz
Edelman PR
1 323 202 1066
jennifer.banovetz@edelman.com
Renee Borsack
Experian Consumer Direct
1 949 567 7739
rborsack@experianconsumerdirect.com
About freecreditscore.com
Freecreditscore.com, together with freecreditreport.com®, is part of a family of online consumer credit reporting sites belonging to ConsumerInfo.com, Inc., an Experian company. ConsumerInfo was founded in 1995 to give consumers quick, easy and inexpensive access to their credit profile. It is now the leading provider of online consumer credit reports, credit scores, credit monitoring and other credit-related information. ConsumerInfo provides credit monitoring to its more than 3.1 million members and has delivered more than 20 million credit reports on the Web. As part of the Experian family, it continues to grow its membership base and develop innovative products to help consumers better understand their credit. Freecreditscore.com and freecreditreport.com are part of a family of products from Experian that help consumers monitor and manage their personal finances.
About Experian
Experian® is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.