Experian Brings Affordable Fraud Protection to Small and Medium-Sized Enterprises

Experian Brings Affordable Fraud Protection To Small And Medium-Sized Enterprises

Fraud Shield^SM Score Plus offers predictive fraud scoring to previously underserved market

Costa Mesa, Calif., March 9, 2010 — Experian®, the global information services company, today announced the launch of Fraud Shield^SM Score Plus, a new predictive fraud score designed to provide small to midsize businesses with an effective approach to combat fraud with little to no IT investment or process change.

“Fraud protection is becoming increasingly important for small and medium-sized businesses,” said Hiq Lee, general manager of Experian’s Fraud and Identity Solutions group. “Fraudsters do not only attack the largest institutions, but they also target smaller institutions that have historically had less-robust fraud defenses. It’s imperative that organizations of this size implement strategies and tools to combat the mounting attack.”

Fraud Shield Score Plus works with Fraud Shield^SM to generate an easy-to-read predictive fraud score and deliver it in tandem with a consumer credit profile. It is ideal for organizations that want to reduce fraud losses but, from a resource perspective, currently are not positioned to integrate with Experian’s more multifaceted Precise ID^SM fraud detection platform.

The combined power of Fraud Shield and Fraud Shield Score Plus provides focused support to:

• Reduce fraud losses and increase profits
• Improve customer satisfaction by consistently and efficiently approving legitimate applications
• Increase the number of good customers booked and decrease approvals of fraudulent applications
• Meet various compliance requirements

Contact:
Danica Ross
Experian Public Relations
1 714 830 5462 Telephone
danica.ross@experian.com

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

xperian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2009, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners.