Experian, the global information services company, has further expanded its Marketing Services portfolio in Europe with the launch of Experian Hitwise in France. Experian’s Internet measurement service will help domestic and international marketers operating in France to improve their online marketing, content development, affiliate strategies and search tactics.
Experian Hitwise is reporting on more than 75,000 websites across 160+ industries and over 1 million search terms, based on the Internet activity of 90,000 French Internet users from all over the country. Experian Hitwise also operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada and Brazil.
“We are delighted to continue the global expansion of Experian’s Marketing Services products and services with the launch of Hitwise in France,” said Jonathan Hulford-Funnel, Managing Director of Experian Marketing Services in EMEA. “From a digital marketing perspective, France has the second largest broadband population in Europe[1], and Experian Hitwise is now able to provide marketers with specific insights into consumer behaviour as well as competitors’ marketing activities. This data is crucial to improving and measuring online marketing and complements our Experian CheetahMail email marketing service in France.”
The Hitwise France service will provide clients with data on website industry and category rankings, Clickstream traffic activity, search behaviour and keyword research. Clients also will have access to additional tools to create custom categories, search term portfolios and customized dashboards.
Visit the Hitwise France website at:http://fr.hitwise.com.
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2009 was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.
For more information, visit www.experianplc.com.
Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million websites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.
Experian Hitwise (FTS:EXPN), www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada and Brazil. More information about Experian Hitwise is available at www.hitwise.co.uk.
For up-to-date analysis of online trends, please visit the Experian Hitwise research blog at www.ilovedata.com and the Experian Hitwise Data Centre at www.hitwise.com/datacentre.
| Experian Hitwise | |
| Lindsay O’Gorman | +44 (0)20 7378 4763 |