News release
Contact:
Benjamin Gardner
Public Relations Executive
+44 (0)115 992 2142
benjamin.gardner@uk.experian.com
It takes twelve to tango – Dance troupe aims to raise £10,000 for Macmillan, Experian’s Charity of the Year
Nottingham, UK, 21 May 2009 - A team of twelve dancing queens from Experian are digging out their legwarmers to embark on an epic dance event to raise money for charity. The twelve dancers, known as Diva-licious, will stage an eight-hour non-stop ‘Dance-athon’, to raise £10,000 for Macmillan Cancer Support, Experian’s Charity of the Year for 2009.
Having been perfecting their routines every Tuesday and Saturday since January, the Diva-licious dancers will be showcasing their talents at Experian’s Landmark House restaurant on Friday 22 May, between 11am and 7pm.
The team are part of Experian’s Interactive division, based on Talbot Street Nottingham, and raised £4,325 for Children in Need, Macmillan and Breast Cancer Awareness last year. Eager to beat this total in 2009, Marie Addison, Contact Centre Manager came up with the idea of forming a dance troupe and Diva-licious was born.
Marie Addison from Arnold said: “The hard work practice sessions and training will all be worthwhile if we succeed in reaching our £10,000 target for Macmillan Cancer Support. Having initially started as an exercise to keep fit, the girls and I decided that we could turn a hobby into a fundraising opportunity. Macmillan Cancer Support is such a worthwhile charity to support and it helps to improve the lives of people affected by cancer by providing practical, medical, emotional and financial support.”
The eight hour ‘Dance-athon’ is just the first in a series of dance-themed events for Diva-licious over 2009, the troupe is also planning to take part in the Experian Robin Hood Festival of Running. Donations to Diva-licious can be made at www.justgiving.com/diva-licious.