Experian Helps Retailers Find High-Growth Markets in a Challenging Economy

Experian Helps Retailers Find High-Growth Markets in a Challenging Economy

Webinar hosted by Experian Marketing Services and Chain Store Age Magazine shows retailers where the best locations are for store growth

Schaumburg, Ill., March 24, 2009 — The U.S. population is constantly shifting, and identifying areas of growth is imperative to strategic decisions. Even with the current challenges, strong companies are looking for ways to grow or maintain their businesses while minimizing risk.

Experian® is hosting a Webinar with Chain Store Age Magazine that highlights the importance of data in determining growth markets. The Webinar will be held Thursday, March 26, at 2 p.m. Eastern time. To register, visit http://www.chainstoreage.com/Experian.

Attendees will:

• View a comparison of 10 overestimated and 10 underestimated growth populations by combining various data sources
• Experience a more efficient approach to leveraging direct-marketing databases as a source of measuring household growth and consumer tendencies in those households

About Experian
Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.

Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.

For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Revenue for the year ended March 31, 2008, was $4 billion.

For more information, visit http://www.experianplc.com.

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.

Other product and company names mentioned herein may be the trademarks of their respective owners.

Contact:
Jennifer Marshall
Experian Public Relations
1 224 698 8798 Telephone
jennifer.marshall@experian.com