Schaumburg, Ill., May 6, 2009 — Email marketers looking for opportunities to interact with peers and industry professionals can now access http://emailresponsibly.com, a site dedicated to maintaining the efficacy of the email channel through knowledge sharing and community building.
The Web site, hosted by Experian CheetahMail, provides a new look at how the industry leverages email to engage customers in a more meaningful and profitable way. The site is run by a team of leading industry experts who review email campaigns; offer best practices and program recommendations; address deliverability and compliance issues; and provide benchmark data and industry statistics, news and a variety of other email-related topics in an unbiased and informational format.
“Emailresponsibly.com serves as a nonpartisan resource where marketers can learn, share and comment on matters related to their industries,” said Ashley Johnston, vice president of marketing for Experian Marketing Services. “We wanted a fresh, interactive place where email marketers can share ideas, relay best practices and communicate with each other.”
The site is updated regularly and features links to several industry resources and topic-related blogs.
About Experian CheetahMail
Experian® CheetahMail® is the trusted service provider of email marketing and customer intelligence technologies for top enterprises worldwide. With the industry’s largest client services teams, feature-rich email technology and a broad range of data management options, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world’s most recognizable brands, Experian CheetahMail’s globally diverse client base includes 1800Flowers, Barclays, Borders Books, Discovery Communications, KLM, Neiman Marcus and Wyndham Hotels. Experian CheetahMail, a business unit of Experian (LSE:EXPN), was founded in 1998 and is headquartered in New York City, with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, Barcelona and Melbourne. For more information, please visit http://www.cheetahmail.com or email info@cheetahmail.com.
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Contact:
Jennifer Marshall
Experian Public Relations
1 224 698 8798 Telephone
jennifer.marshall@experian.com Email