Schaumburg, Ill.; Orem, Utah; and Carson, Calif., Aug. 17, 2009 — Experian® CheetahMail®, a global leading provider of e-mail marketing and customer intelligence technologies, and Omniture®, (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that U.S. Auto Parts Network, Inc. (USAP) has boosted revenue per e-mail and transaction rates 50 times higher than its standard, promotional e-mail campaigns. USAP, an established and innovative retailer of automotive equipment and supplies online, accomplished this through the integrated use of Experian CheetahMail’s e-mail marketing technology and Omniture’s SiteCatalyst™ through Omniture Genesis™.
Using the Internet as its main channel for selling superior-quality automotive parts and accessories nationwide, USAP aims to engage every visitor who browses its e-commerce site, http://www.autopartswarehouse.com. During this initiative, Experian CheetahMail and Omniture have leveraged their established partnership and combined their best-in-breed technologies to implement a high-performing remarketing program for USAP.
USAP’s remarketing program employs Omniture SiteCatalyst for online analytics and Experian CheetahMail’s e-mail marketing technology to send relevant, automatically triggered messages that remind customers about products that remain in their online shopping carts. This combination of behavioral data and targeted messaging has brought significant lifts to the transaction rates, click-throughs and revenue per e-mail of USAP’s remarketing e-mails. Additionally, USAP has experienced a significant decrease in remarketing e-mail bounce rates and an increase in reach directly attributable to this program.
“U.S. Auto Parts is committed to being the consumer advocate for vehicle owners looking to service their automobiles in a cost-effective manner; and we understand that every customer touch-point is critical to increasing lifetime value,” said Houman Akhavan, vice president of marketing for USAP. “By working with Experian CheetahMail and Omniture to seamlessly measure and combine our online behavioral data with our e-mail data, we are able to send meaningful messages that our customers respond to. This type of communication strategy not only increases return on investment and conversions directly attributable to our remarketing program, it also allows us to continually refine our strategy and make the channel more meaningful with every customer experience.”
In addition to measuring USAP’s abandoned cart program, Omniture SiteCatalyst integrates Experian CheetahMail’s e-mail data with information from USAP’s other online marketing initiatives. This provides USAP with a single view of the performance of its e-mail marketing campaigns alongside all other online marketing initiatives, such as paid search and affiliate marketing. The integration with Omniture SiteCatalyst and CheetahMail happens through Omniture Genesis, a marketing platform and a component of the Omniture Online Marketing Suite that integrates complementary third-party applications with Omniture products.
“Our partnership with Omniture enables clients like USAP to leverage rich behavioral Web site data to send more relevant and timely e-mail communications to their customers,” said Matthew Seeley, platforms division president for Experian Marketing Services. “The technology is seamlessly integrated, reliable and efficient, allowing our clients to focus more on strategy, revenue growth and competitive differentiation.”
“The Omniture Genesis integration with Experian CheetahMail demonstrates our ongoing commitment to deliver meaningful integrations with our accredited Genesis partners that address the needs of mutual customers,” said John Mellor, executive vice president of business development and corporate strategy at Omniture. “This integration allows retailers to gain important insight into the products, services and experiences their customers want by viewing data from e-mail marketing alongside all other online marketing initiatives. This helps retailers better optimize every customer engagement with highly relevant messages.”
About Experian CheetahMail
Experian CheetahMail is the trusted service provider of e-mail marketing and customer intelligence technologies for top enterprises worldwide. With the industry’s largest client services teams, feature-rich e-mail technology and a broad range of data management options, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world’s most recognizable brands, Experian CheetahMail’s globally diverse client base includes 1800Flowers, Barclays, Borders Books, Discovery Communications, KLM, Neiman Marcus and Wyndham Hotels. Experian CheetahMail, a business unit of Experian (LSE:EXPN), was founded in 1998 and is headquartered in New York City with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, Barcelona, Sydney, Auckland, Singapore, Hong Kong, Beijing, and Melbourne. For more information, please visit http://www.cheetahmail.com or e-mail info@cheetahmail.com.
About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to manage their credit relationships and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2009, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.
Other product and company names mentioned herein may be the trademarks of their respective owners.
About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's more than 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP. www.omniture.com
Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners
Note on Forward-looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our Web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.
About U.S. Auto Parts Network, Inc.
Established in 1995, U.S. Auto Parts is a leading online provider of automotive aftermarket parts, including body parts, engine parts, performance parts and accessories. Through the Company’s network of Web sites, U.S. Auto Parts provides individual consumers with a broad selection of competitively priced products that are mapped by a proprietary product database to product applications based on vehicle makes, models and years. U.S. Auto Parts’ flagship Web sites are located at http://www.partstrain.com and http://www.autopartswarehouse.com and the Company's corporate Web site is located at http://www.usautoparts.net.
Safe Harbor Statement
This press release contains statements which are based management’s current expectations and certain assumptions about US Auto Parts’ business and its industry. These statements are forward looking statements for the purposes of the safe harbor provided by Section 21E of the Securities Exchange Act of 1934, as amended and Section 27A of the Securities Act of 1933, as amended. These statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Therefore, our actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors, and readers are encouraged to review the Company’s risk factors included in its annual report on Form 10-K and its quarterly reports on Form 10-Q filed with the Securities and Exchange Commission. These may also be accessed at our Web site, in the investor relations area, at http://investor.usautoparts.net.
Contact:
Erin Geoghegan
Experian Marketing Services
1 212 863 4597 Telephone
erin.geoghegan@experian.com Email
Jamie Stum
Omniture Public Relations
1 801 830 5218 Telephone
jstum@omniture.com Email
Ted Sanders
U.S. Auto Parts Network, Inc.
1 310 735 0085 Telephone
tsanders@usautoparts.com Email