Experian Marketing Services, a leading global provider of customer targeting and engagement services, today announced that Forrester Research named it as one of the leaders in The Forrester Wave: Email Marketing Service Providers, Q4 2009. Experian® CheetahMail®, Experian Marketing Services’ email capability, was named a leader and earned the highest score in market presence when compared with other vendors in its category.
According to Forrester:
“Experian Marketing Services’ platform has excellent production services capabilities as well as a comprehensive self-service application (Experian CheetahMail) that caters to 40% of its clients that work with the vendor in that fashion. It earned a perfect customer satisfaction score and has a long history of complex data integrations as well as a global footprint.”
“We always appreciate being recognized as an industry leader. As an organization built around the innovative technology and stellar service we provide to our clients’, their success and satisfaction are the real measures of our achievement,” said Matt Seeley, president of Experian Marketing Services’ Platforms Division. “We take great pride in our clients’ programs, and our 95 per cent client retention rate, continued double-digit growth and increasing market share are true testaments of our commitment to providing exceptional value and thought leadership to each and every one of them.”
The Forrester Wave: Email Marketing Service Providers, Q4 2009 evaluated 15 ESPs based on a variety of weighted criteria, including current offering, strategy and market presence. Ratings also were based on Forrester Research’s opinion of each ESP’s corporate strategy, product road map, vertical strategy and cost. Technology demonstrations and in-depth interviews with a number of customer references and top executives were also included in the evaluation process.
Experian Marketing Services helps leading marketers turn customers into brand advocates. By focusing on three core areas of excellence – data, platforms and analytics – Experian provides the world’s leading brands with the insight, technology and expertise they need to effectively target and engage their most profitable customers across the marketing ecosystem. We do this through a full suite of marketing services, including email marketing, addressable advertising, on-demand data enrichment, modeling and analytics, strategic services, and consumer and competitive insights.
Experian CheetahMail is the trusted brand of email marketing. With the industry’s largest client services teams, feature-rich email technology and a broad range of data management options, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world’s most recognizable brands, Experian Marketing Services’ globally diverse email client base includes Barclays, Borders Books, 1-800-FLOWERS, KLM, Neiman Marcus and Wyndham Hotels. Experian CheetahMail is headquartered in New York City with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, Barcelona, Düsseldorf, Sydney, Melbourne, Auckland, Singapore, Hong Kong, Beijing and Johannesburg. For more information, please email info@cheetahmail.com
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2009, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.
For more information, visit www.experianplc.com