New York, N.Y., December 2, 2008 — Due to recent economic changes in our country, there also has been a change in how consumers shop — even for people who are already considered “thrifty shoppers.” Thrifty shoppers tend to prioritize saving money and getting the best deals on purchases, as well as take the time to research and plan their shopping trips in advance.
In addition, more people may start looking to save money and cut corners in their spending, making it more important for companies to take these changes into account when promoting their products and services to a potentially higher number of thrifty shoppers.
Experian® SimmonsSM looked at the changes in spending habits of thrifty shoppers by examining this segment’s behavior from 2004 to the present. More specific research into the changes in their online activity, coupon usage and purchasing habits revealed several trends and created a distinction between thrifty shoppers and the average U.S. adult. The trend analysis of these shoppers provides insight into the possible future behavior of this consumer segment. Specific examples of thrifty shopper trends include an increase in online researching of products, along with other behavior trends.
Download the free document outlining trends in thrifty shoppers over time.
About Experian Simmons
Experian® SimmonsSM. is a full-service market and consumer research organization dedicated to enabling clients to optimize communications with their customers and prospects across multiple channels by providing a robust description of the American consumer. For more information, visit www.experiansimmons.com.
About Experian
Experian® is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.
Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.
For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Continuing sales for the year ended March 31, 2008, were in excess of $4 billion.
For more information, visit www.experianplc.com.
Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.
Other product and company names mentioned herein may be the trademarks of their respective owners.
Contact:
Patricia Lao
Experian Simmons
1 212 471 2881 Telephone
patricia.lao@experian.com Email