New York, N.Y., December 8, 2008 — The holiday season is one of the busiest traveling periods of the year, making this an opportune time to review how U.S. adults travel and how they compare with British and European travelers. Clear distinctions and similarities between the traveling behaviors and preferences of U.S. consumers and other surveyed regions have been found in a recent report by Future Foundation, a sister company of Experian® SimmonsSM. Future Foundation compared its data with Experian Simmons’ to create the Trends-Atlantic Report, which reviews differences in the characteristics of people from America, Great Britain and European countries. The report covers multiple topics, including consumer travel behavior and preferences.
In the midst of the holiday season, an increasingly global market and the surge of European tourists visiting America due to the higher euro value, it is important to look at the travel preferences and characteristics of the U.S. and other consumer populations. Understanding the various consumer populations’ cultural distinctions and similarities is becoming more critical in today’s business world.
Download a free sample of the global travel trends contained in the Trends-Atlantic Report.
To purchase the full Trends-Atlantic Report and discover the other differences and similarities among America, Great Britain and Europe, please contact Patricia Lao.
About Experian Simmons
Experian® SimmonsSM is a full-service market and consumer research organization dedicated to enabling clients to optimize communications with their customers and prospects across multiple channels by providing a robust description of the American consumer. For more information, visit www.experiansimmons.com.
About Experian
Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.
Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.
For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Continuing sales for the year ended March 31, 2008, were in excess of $4 billion.
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Contact:
Patricia Lao
Experian Simmons
1 212 471 2881 Telephone
patricia.lao@experian.com Email